BZAN 520 (3 credits, M 3:40-6:20pm) Operations/Lean Supply Chain Management (Dr. Srinivasan)
Systems thinking and its application in operations, using constraint management techniques to build and manage lean supply chains with emphasis on applications in operations, project management and distribution/replenishment, modeling and analyzing real-world systems using the “Thinking Process”.
Stat 583, Special Topics - Taught as Digital Analysis, Section 1, Content covered: Search Engine Marketing (1.5 credits, 11:10am-12:25pm, class will meet in HBB room 530 NOT 532) same as BAS 370, Fall 2014 (Julie Ferrara)
Learn the fundamentals of creating, managing and optimizing an online marketing campaign in a hands-on class. Students will learn by creating a Google AdWords campaign with an actual budget. During the semester they will be given an opportunity to analyze the performance and improve their campaigns. The class will prepare students for 2 of the 4 AdWords Certification Exams. Note: Because the content is analytic in nature and may be of interest to an MSBA student, student may enroll but will receive only 1.5 graduate credit hours.
MARK 537 (3 credits, MW 9:40-10:55am) Brand & Shopper Marketing Management (Dr. Flint)
Builds on traditional brand management in the consumer goods context and addresses shopper marketing management in detail. Concepts and skills include marketing along the path to purchase, in-store marketing/merchandizing, consumer and shopper insights, strategic planning for shopper marketing initiatives, collaboration between product manufacturers, retailers, brokers and advertising agencies, shopper marketing execution, supply chain management issues related to shopper marketing, and performance measurement.
SCM 547 (3 credits, TR 11:10am-12:25pm) Supply Chain Analytics and Strategy
Firms of all kinds are attempting to improve their competitive positions by strategically managing the flow of raw materials, work-in-process inventories and finished goods. This course is built around the topic of managing the supply chain that plans, sources, makes and delivers an organization’s goods and/or services – from suppliers of raw materials through to the final customer (sometimes the reverse!). Historically, most managers have viewed their primary responsibilities as lying within their own functions – the result has been sub-optimization. Today the creation of value often requires careful coordination of activities across the boundaries between functions, firms and nations. In short, organizations that learn how to leverage their supply chains can obtain speed, innovation, dependability, flexibility, cost and/or quality benefits that go far beyond those potentially realized from solely optimizing internal operations. This course will help you gain an appreciation of the fundamentals of operations management, in the context of supply chain management.
Dual MBA/MSBA students with a statistics and/or operations research background may enroll in the elective courses described below with permission of the instructor for fall 2014.
BZAN 553 (3 credits, MW 2:10-3:25pm) Design of Experiments (Dr. Mee)
Factorial experiments. Design principles: randomization, replication, and blocking. Split unit designs. Optimal design. Orthogonal arrays, fractional factorials and response surface methodology. Conjoint analysis. Experimentation in business applications emphasized.
STAT 578 (3 credits, MW 9:40-10:55am) Categorical Data Analysis (Dr. Zaretzki)
Analysis of categorical and count data. Most of the data recorded in real world business applications is categorical in nature. Did a company go bankrupt? Was an insurance claim filed? What demographic categories does a person fall into? The course presents methods to handle categorical data such as logistic and Poisson regression modelling. Theory and applications are considered. Analysis is performed using the SAS software.
MGSC 681 (3 credits, TR 3:40-4:55pm) Supply Chain Analytics (Drs. Bowers & Bichescu)
Analytical models for designing, managing, maintaining, and measuring the performance of global supply chain networks. Optimization models, including linear, integer, and goal programming concepts, as well as inventory and pricing models under market uncertainty. The roles of timely and accurate data, spatial analysis, mapping, visualization techniques in the design and implementation of efficient and effective supply chains.
GEOG 649 (3 credits, W 5:05-7:45pm) Geography of Transport (Dr. Kim)
This is a special topics course that will involve methods for location modeling and transport. A course syllabus will be provided as available.
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